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IFC Pushes Envelope
January 16, 2007
The Independent Film Channel wants to blossom into a bona fide rabble-rousing flower.
When Evan Shapiro took over as general manager of the channel two years ago, he began his quest to establish IFC as a haven for free speech, a network that relishes taking on controversial issues. His slogan for IFC is ''TV, Uncut.''
''If cable does what broadcast cannot, IFC needs to do what cable does not,'' said Shapiro, who ran his own marketing company before working at Court TV and IFC.
It looks as though this is finally paying off.
One example is the recent documentary, This Film is Not Yet Rated, that explores the politics behind Hollywood's movie ratings system. Many people in television loved the idea but no one wanted to make it, Shapiro said. He reasoned that ''if we don't do this, we don't deserve to be the Independent Film Channel.''
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