Is Daytime the New Primetime?

December 01, 2006

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Ah, the modern age:

Coffee breaks are becoming the new primetime, with the number of people who stream their television growing and shifting into Daytime. It turns out that the hour of noon is the leading time for viewers to download streaming video downloads of their favorite shows.

According to ComScore (a digital measuring service), 70% of streaming at home is done when the sun is still out, and more than 80% of videos at work are also streamed during daytime. Although no one can tell yet if people are devoting their lunch breaks to actually watching entire shows or simply using high-speed connections at work to transfer them to iPods, one thing is clear – TV networks need to start looking at video streamers as a viable and important part of their audiences.

Here is my TV Lover run-down of other important things to know about the technological revolution:

Google/YouTube
Just as we all feared, Google has begun to seriously crackdown on copyright infringement, taking down thousands of videos from illegal episodes of South Park to spliced music videos of Disney Princesses. Though some shows, like the internet sensation Chad Vader: Day Shift Manager may survive through parody clauses, we see this as a disaster for YouTube. Google runs the risk of driving away the very audience it paid so much money to get.

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