At last month's Consumer Electronics Show, CBS President and television visionary Les Moonves stood before the crowd and declared that his network will henceforth be pursuing technologies like "Clip and Sling" (sending segments of shows to your friends...) and "Second Life" (users are able to "live" in a virtual "Star Trek" universe...). It may not have been Moonves that decided these trends are the future of television, but his voice certainly resonates.
I’ve been been scouring my notes from last month’s Television Critic’s Association press tour. It’s a weird time to love television, with new advances coming almost by the hour. But here is the first round of what I believe to be the gamechangers of the next few years. I’m not nearly as eloquent as the Presidents of the major networks, so I’m just going to quote them here:
CBS President of Paramount Network Television Nancy Tellem on online video:
“Every day is a challenge, whether it's from the type of content you put on, you know, how long you put it on, what platform, whether it's mobile, whether it's online, does it change, trying to get as much information as we can from the viewers and consumers as to what they want, what they don't want; from a mobile standpoint, what consumers are going to tolerate, what they're not going to tolerate. But all of this is -- when you look overall at the landscape, we all view this as kind of an additive and incremental benefit. In no way have we seen any type of cannibalization of what we're doing on our television platform. And as I said, it gives everyone an opportunity to sample our content and, again, drive it back to the television.”
ABC Entertainment President Stephen McPherson on the future of television:
“I think there's a lot of interesting people working in comedy coming from -- whether it's the YouTube arenas or comic books. And I think there may be a way to kind of use the Internet as a little bit of a feeding ground, give people 50, a hundred thousand dollars to go out there and shoot shorter segments that are good for the Internet that maybe then can migrate at some point, or at least that talent can migrate onto primetime.”
McPherson on improving measurement of who is watching what; “I think we just have to figure out a much better way to kind of document exactly who's watching. I mean that is the advantage of the Internet over, kind of, broadcast TV, is that there's a much more specific consumer relationship that we can tap into. So I think once we get that technology, you're going to have a much more accurate measure of exactly who's watching.”
CBS Executive Vice President of Programming Operations Kelly Kahl on the “split season”:
“…realizing that we weren't in a position to be able to run it in, you know, 22 consecutive episodes, we said, well, what's the next best thing we can do? And we decided to essentially air it in two chunks. And then the online was kind of a nice kicker to help us realize that maybe we could kind of keep people interested while we were on this hiatus.”
Yesterday, TV Lover hit a live screening of the British version of the Oscars, the BAFTAS for several hours. I followed it with the redhot 49th annual Grammy Awards. They couldn't be more different, but they both proved that the often disappointing "award show genre" is alive and well in 2007.
The BAFTAs are a very no frills award show. There was a minimalist red carpet kick off, then the year in movie clips nicely cut to an Arctic Monkeys-esque band. Brit Talk show Host Jonathan Ross disses the nominees with some sharp zingers. Then, the show BEGINS with Best British Film (King of Scotland).
The Oscars begin with Best Supporting Actress, but this one zooms right into the action. I like the concept of the Rising Star Award, but it would've been nice to see Emily Blunt get that one. Instead, Casino Royale's Eva Green won --and she channeled Siousie and The Banshees for her look.
It might be a boring Oscars since, like the Golden Globes, the same big winners won BAFTAs--Helen Mirren for The Queen, and Forest Whittaker for Last King of Scotland.
Still, don't know how Forest hosted SNL last night then rushed to London for today's afternoon E.C.T. award show. He also mourned his Grandfather who passed away Thursday. What a week for the poor guy.
It was jolting to see a number of American winners not make the trip-including Alan Arkin and Jennifer Hudson. It felt almost rude. Buzziest stars there were Sienna Miller, Daniel Craig, rising star James MacEvoy (Last King of Scotland), Toni Collette, and snubbed, adorable Abigail Breslin. Also great to see resilient Kylie Minogue present too.
Another fresh touch--the big tribute is given after "best film" was named (The Queen). This one was given to an older female editor who gave a funny, heartfelt speech.
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