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Friday Night Lights

October 19, 2007

Before Friday Night Lights premiered last year, the New York Times ran a review of the series that began simply and got straight to the point: “Lord, is Friday Night Lights good.”

The Times wasn’t alone. Almost every television critic in the country fell in love with NBC’s drama about a Texas high-school football coach (Kyle Chandler), his family, and his team.

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Yet Friday Night Lights struggled all season to attract an audience, and the finale aired to less than seven million viewers. To put that in perspective, a hit drama averages at least twice as many. After teetering on the brink of cancellation, the series was unexpectedly (and mercifully) renewed. The third episode of season two premieres on NBC tonight, and the series still faces an uphill battle to bring in new viewers.

If you’ve ever loved and lost a TV show, you know that this problem isn’t unique to Friday Night Lights—critical acclaim is rarely a good predictor of a TV show’s success. Why, though, are some shows unable to attract viewers despite critical praise? And, more importantly, what does this mean for Friday Night Lights?

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